INDEPENDENT, INFLUENTIAL , INTELLIGENT
INDEPENDENT, INFLUENTIAL , INTELLIGENT

American Movies Matter is an independent public education initiative of American Capitol Media capturing the authentic voices of ordinary Americans explaining why American movies matter to them, to the country, and to the world.
~ High School Student from Los Angeles, CA ~
The mission of American Movies Matter is to renew public appreciation for American film as a source of storytelling, employment, imagination, shared memory, national identity, cultural exchange, and influence.
Movies are commonly discussed through the language of box office performance, celebrity, awards, technology, and corporate economics. Those subjects matter. But they do not exhaust the public meaning of film. Movies also shape childhood memories, introduce people to unfamiliar lives, preserve history, enlarge empathy, create common reference points, and carry American stories across the world.
American Movies Matter seeks to bring that broader meaning back into public view. Rather than instructing audiences what to think, it asks people what they know from their own experience.
This initiative is not a celebrity campaign, a studio advertisement, or a collection of scripted endorsements. It is a civic and cultural record. Its strength comes from ordinary people speaking in their own words about the role movies have played in their lives, families, communities, aspirations, and understanding of America.
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